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1117 Perimeter Center West, Suite W200 And so the way that they impact the communities where they operate is a really big part. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Watson:"We were in a good place! A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. NJ. 13, 2021, 08:36 AM. This information appears in Item 19 of our Franchise Disclosure Document. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. It is for information purposes only. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" There is no assurance that you will do as well. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Mr. Watson was appointed the CEO position of. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Here are some highlights of their conversation about his franchise business. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Nov 10, 2021, 09:36 ET. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. So that was helpful! Vice President Franchise Development. we dont want to go to Manhattan and open 30 locations. Passion and brand vision continue to guide the way. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Its doing more than just being in business to sell food and smoothies. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. So Ive got to get them in while I can. Tropical Smoothie Cafe. Such filing does not constitute approval by the Department of Law. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. This information appears in Item 19 of our Franchise Disclosure Document. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Provide product innovation and innovation in general. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. 185 Industrial Pkwy, Site H. Branchburg. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. And theyve been able to do that, which is increased our average unit volume many, many times over the years. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. We gathered that feedback and used it to set goals and action plans for the company. 5 Questions with Tropical Smoothie CEO Charles Watson. Atlanta, GA. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Whats the best piece of advice that other restaurant executives should hear? The success of our brand is about the talent and drive of our talented executives and Support Center team. Then I was our chief development officer and Ive been our CEO for about three years now. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. And its the high quality food. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. Passion is key in everything. In this role, he is responsible for the brand's strategic vision and overall franchise performance. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. Without our franchisees, committees, and council, I simply could not do this job. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Youre paying for a premium product. So its the made-to-order. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". But the Mango Berry Cosmo has overtaken it. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Mark serves on the board of the Institute of Certified Franchise Executives. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Chipotle chicken flatbread. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The first thing is to be a business partner. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. What were the one or two unique challenges that you faced upon taking over as CEO? The success of our brand is about the talent and drive of our talented executives and Support Center team. Here's how CEO Charles Watson did it. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Unresolved: Release in which this issue/RFE will be addressed. A shift leaders hourly wage is an average of $11. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Were any of the franchisees reluctant to follow the system or embrace a new direction? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. What was your plan for the first 90 days? In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. New York State Disclaimer: This advertisement is not an offering. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. "Tropical Smoothie Cafe is in a perfect position for the future. Related Posts. The initial investment ranges from $246,500 to $580,500. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. On the other hand, its hard to beat a plate of spaghetti. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Call now and speak to a franchise development leader. In July 2018, I was named interim CEO, and then permanent in December 2018.". Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. He was previously. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. And then number two, I would say a franchisee base that is second to none. I was originally a quarterback in high school and had my heart set on the same position for college. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. New York State Disclaimer: This advertisement is not an offering. 1117 Perimeter Center West, Suite W200 Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . So we managed to get through that. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Were working on it. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. We look forward to realizing Charles vision for the company.. Charles Watson, CEO Corporate Address . Were 100% focused on domestic right now. CEO Charles Watson, . This process only helps our individual franchisees and their bottom line, respectively.". So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. NET WORTH * LIQUID CAPITAL/CASH . So that was helpful! When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. And I dont think enough people know that you can go off script to substitute or to take out, etc. I may have been, in fact, the person responsible for awarding them a franchise! And so we are rolling out this fall, what were calling it, our Inspire Better, right? Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Im a football lover. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. And if you do that well, then your top-sellers, sometimes you beat them. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Its the high quality ingredients. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. The offering is by prospectus only. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Or the Hummus Veggie Wrap? charles watson tropical smoothie cafe. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units.