Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Explores the relationships between communication, social identity, and social inclusion. (4 Hours). COMM2900. Offers independent work under the direction of members of the department on chosen topics. (4 Hours). | (4 Hours), COMM6501. (4 Hours). Introduces students to frameworks that help explain current issues in electronic marketing. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. COMM1450. Consultation Skills. COMM2800. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Exercises skills of project management, teamwork, and client relationship management. May be repeated without limit. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. (4 Hours). Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. MKTG4520. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Online Communities. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. About the Opportunity. (4 Hours). myNortheastern Opens New Window, Privacy Policy Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Communication, Technology, and Society. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. (4 Hours), COMM4102. Northeastern University. Explores business-to-business and business-to-customer strategies. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. (4 Hours). About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Communication and Sexualities. MKTG2720. Driving Marketing Performance: Measure, Analyze, Profit. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Rhetoric and Propaganda. Marketing and Selling Innovation. COMM3655. Examines how communication impacts relationship quality and commitment. MKTG4508. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. MKTG2301. Covers a proven selling process and presents compelling solutions to customers. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Marketing Research. COMM1000. Organizational Communication. Focuses on the marketing research process and the analysis of data using software applications. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. The final project is based on reflective thinking, critical evaluation, and creative application. Communications Specialist. (3 Hours). Health Communication Campaigns. Posted: January 11, 2023. COMM3230. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. COMM3330. Sport and Spectacle. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Junior/Senior Honors Project 1. COMM2301. COMM2655. A marketing plan project is used to enable students to apply their understanding about the marketing process. MKTG4510. Reviews contemporary issues and concerns. Attribute(s): NUpath Capstone Experience, COMM4625. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Social Movement Communication. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). (3 Hours). . (4 Hours). The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Succeeding in the Platform Economy. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Focuses on marketing analysis and planning. Consumer Behavior. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. General questions . Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Attribute(s): NUpath Analyzing/Using Data, COMM2303. (3 Hours). Focuses on the entire sales effort. About the Opportunity. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Crisis Communication and Image Management. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. New Product Development. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Going-to-market topics include managing value-added resellers and distributors. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. (4 Hours). The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Focuses on the Internet and the World Wide Web. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. About the Opportunity. (4 Hours). (4 Hours). The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Learn how to manage the integrity of a brand across all marketing activities and communication channels. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . - Center for the Arts. TTY 617.373.3768 Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Northeastern University. Introduces the principles and skills of effective argument. Emergency Information Having conversations with others is among the things that humans do most. Marketing in Asia. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. (4 Hours). 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Introduces students to interviewing through the application of communication theory. MKTG6285. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process.